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All businesses should have a website these days. Yes, all of them. The popularity of smart phones and the internet has made it pretty obvious that a website can be an asset to any business... or more of an imperative. "An asset maybe, but a necessity?" you may ask. "But I have Facebook, that's good enough" you may scoff. "We've had a great site for almost 10 years!" you could exclaim.

Until one day, a customer/client/donor decides they need to research a local competitor and they don’t have a website. Or, sometimes even worse, they do have a website but its old, out-dated, depressing. Good thing that you listened to that little voice and got your cutting edge and easily updated website from
Busted Abraham.

Competition.  Convenience.  Credibility. Relationship Builder.  Advertising.
This is one of the strongest reasons to have a website. You know your competitors have a website.

They will use websites as a way to communicate with existing and potential customers.

It doesn’t mean that all of your competitors have a web presence, but probably at least one nearby has a website! 

Don’t lose potential money/donations to them! Especially not your existing hard fought for base! Its so important to maintain an active relationship!
If you have printed business cards and have a stack of them sitting on your counter, think of a website as your new digital business card.

If a customer misplaces
your printed business card then they can conveniently find you when you have a web presence coupled with SEO.
They will be able to get even more information about you and your business that could never fit on your paper  card.

Not that everyone shouldn't have a business card, they should. I suggest both.
I’m sure you’ve heard a professional looking website provides you with a chance at making a great first impression on a potential client/donor etc. 

A website shows that you are committed to your organization, and the site viewer's needs & wants are important to you.

It also shows to some that you are very serious in your endeavors.

You might find that people are more willing to do business with you just because you have an appealing website.
You can find value in having an online presence by building relationships with customers via your website by sending them monthly emails or newsletters to stay in touch. Not only does this save money but time.

It is easier to get people to visit your website and understand about your business.

It is also a great customer service tool where customers can reach you 24 hours a day, any day of the week, just by a simple contact form.
A website can be a very inexpensive form of advertising.

You can offer your customers much more information about your products or services on a website than other forms of advertising.

You (I will train you or you can contract me
) can make changes, seasonal or monthly,  reflected with new photos or prices or have weekend specials.

For instance: You can drive traffic to your site from social media, or use social media to drive traffic to your blog aka your website!

"I talked to a lot of campers and parents about our website. I was amazed at the number who said that our website was the major reason they attended our camp." –ER
Please be sure to visit my most newly complete & launched website for The Barnacle Restaurant, Marblehead